Falling in love with Wise Owl Paint

Nov 3, 2019 | Paint

I’m officially a Wise Owl Paint retailer!

I am SO excited!  I have wanted to become a paint retailer since I started my business.  While I have worked with several different great paints, I had yet to find a company that was the right fit for me.  Enter Wise Owl Paint Company!

I started as a paint retailer with Wise Owl early this past summer.  I had been seeing several artists I follow using Wise Owl Paint to complete these amazing projects and knew I had to try these products.


I ordered a bundle of products from Janelle of The Goodie Girl Shoppe and got to work creating!  The very first thing I tried was the One Hour Enamel.  Oh. My. Goodness.  I was sold based on this paint alone.  The finish this paint achieves is unlike anything that is currently on the market.  Next up the Lemon Verbena Furniture Salve revived my pantry doors and made my house smell SO clean.    Spoiler alert: it definitely was not. 

Then it was on to the most important test: painting a piece of furniture.  

I had the PERFECT piece waiting for a makeover sitting in my shop.  I chose the color Snow Owl in the Chalk Synthesis line.  I chose this color because it is a beautiful, pure white and I wanted to test out it’s coverage.  I painted two coats of Wise Owl’s Stain Eliminating Primer in White and then just two coats of Snow Owl.  This huge buffet didn’t even use an entire pint of white paint!

After painting, I easily distressed the entire piece before applying two coats of Satin Varnish.  The finish of both the paint and the varnish is completely smooth.  The Chalk Synthesis Paint is not your average chalk style paint.  It is SO much better!  It has self-leveling properties that help you to create a smooth finish void of brush strokes.  However if you do happen to get any brush strokes, they are easily sanded smooth.  Of course using a high quality brush helps too!

I knew I loved the products, but now it was time to do some research.  What I discovered only made me love this company even more.  The following excerpt is directly from Wise Owl Paint. 

Why choose Wise Owl Paint?

Wise Owl Paint is made from scratch. Many furniture paints are made using box store latex paint with minerals added. This poses not only health issues with consideration to inhaling crystalline silicates, but it also affects performance. Paint made from scratch has the minerals and chalk added in the beginning and are “part of the grind”, so they are fully incorporated into the paint. This greatly increases the lifespan of the paint and ensures the minerals won’t settle at the bottom of the can, affecting adhesion. You will also experience a much smoother self-leveling finish because of this.

✓ Wise Owl Chalk Synthesis Paint is zero VOC and Wise Owl One Hour Enamel paint is very low VOC. Volatile organic compounds are off-gassed into our environment and your home; compromising your health or the environment is not something we would ever consider.

✓ Wise Owl Paint coverage is second to none. Pigments are expensive and most paint manufacturers skimp on the pigment which means you must add more coats for proper coverage. Most of the Wise Owl Paint shades cover in 1-2 coats. This saves time, money, and promotes a smooth, even finish.

✓ Wise Owl uses premium and safe ingredients and doesn’t skimp on the cost of ingredients to increase their own profits. This simply means they will not compromise the safety or effectiveness of their formulas to cut their own costs.

✓ Have you ever opened a can of paint and smelled that “new paint smell”? In water-based coatings, that “new paint smell” is generally ammonia, a chemical added as a preservative. Ammonia is used by many paint manufacturers because it’s cheap and the alternatives that are much safer substitutes for paint preservatives cost up to 10x more. Wise Owl Paint does NOT use ammonia because it is a trigger for asthma and migraines. They chose an expensive but safe biocide to preserve and protect their products. You won’t have to deal with smelly paint with Wise Owl.

✓ Wise Owl Paint is also made in the USA and is a woman owned and run company. Wise Owl Paint stays very connected to both customers and retailers alike. Karen Chouinard, owner, is an Environmental Scientist and it’s important to her that she truly ‘walk-the-walk’ when it comes to innovating the safest products that will not negatively affect our environment. Wise Owl Paint remains very grassroots and plans to stay that way so that they can fully control quality and safety.

✓ Wise Owl Paint is manufactured by a family owned paint company that has been in business for over 125 years and are experts in producing not only the most effective, but the greenest, products. All Wise Owl Paint products are innovated by science with the true North that they produce the safest and most effective paint, topcoats, and sealants.

✓ Wise Owl Paint is committed to protecting the environment and reducing their carbon footprint and takes serious and deliberate action to reduce waste through manufacturing and shipping, but also sponsors projects benefitting wildlife and the environment. Integrity is a huge part of their mission and it guides every part of their business from start to finish.

✓ Wise Owl Paint products are created to solve problems that other paint and coatings present for painters. They are reinventing the wheel in a way that aims to only release products that outperform finishes currently on the market. For example, Wise Owl Varnish was engineered with a crystal-clear resin; it is incapable of yellowing. Other water-based topcoats use urethane, a naturally amber colored resin. This resin is known to rear its ugly yellow head with exposure to sun and time. Wise Owl Varnish is industrial strength and its clear resin ensures it stays clear indefinitely.

A few emails and a phone call later, the rest is history!  Not only do I have an outstanding line-up of products, I have found myself a part of an incredible community of creative business owners.  The support, knowledge, and encouragement felt daily is a true testament to the values of this company.

I’m SO happy and proud to be a Wise Owl Retailer!